YouTube is taking another step to more easily connect creators with advertisers. During Cannes Lions 2025, the company unveiled open call, a new feature powered by YouTube BrandConnect that allows ...
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YouTube Launches ‘Open Call,' a New Way for Marketers to Solicit Branded Content From Creators
For several years, YouTube has provided a matchmaking service to connect marketers with top creators to promote their wares. Now the video platform has a new tool that it's hoping will make it even ...
Open Call “gives creators of all sizes the opportunity to pursue new relationships with brands,” Melissa Hsieh Nikolic, director of product management, YouTube Ads, wrote in a blog post about the new ...
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