Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an ...
PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024) announced the international expansion of TV by OpenX to Australia, France, Germany, Italy ...
OpenX has sued Google for anticompetitive practices in the digital advertising market. The adtech company alleged that Google's tactics "crippled competitors like OpenX at every turn." A federal judge ...
The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...
The MarketWatch News Department was not involved in the creation of this content. The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and ...
OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this ...
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OpenX filed an antitrust lawsuit claiming Google used unfair tactics to block competition
OpenX, an adtech firm, filed a lawsuit against Google, alleging that the tech giant used unfair methods to undermine its competitors in the digital advertising space and is pursuing damages for the ...
The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, ...
OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased ...
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