This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. The MCP Server for Google Ads is now publicly available on GitHub, Google ...

The U.S. Department of Justice and Google have concluded a two-week hearing that addressed Google's monopoly in online advertising technology. Closing arguments are set for mid-November. The ruling is ...

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...