Business Wire

OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...
MediaPost

OpenX Repositions As 'Intelligent SSP'

Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an ...
Business Wire

OpenX Announces OpenXSelect, an Advanced Supply-Side Targeting and Curation Platform for Brands and Agencies

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...
Business Insider

Adtech company OpenX sues Google, accusing it of anticompetitive tactics that 'crippled' its growth

OpenX has sued Google for anticompetitive practices in the digital advertising market. The adtech company alleged that Google's tactics "crippled competitors like OpenX at every turn." A federal judge ...
MarketWatch

OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory

The MarketWatch News Department was not involved in the creation of this content. The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and ...
exchangewire.com

OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024) announced the international expansion of TV by OpenX to Australia, France, Germany, Italy ...
Morningstar

OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, and Product to Build the Industry’s Most Intelligent SSP

The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, ...
exchangewire.com

OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that ...
adexchanger

‘It’s Never Too Late’: OpenX CEO John Gentry On Suing Google For Crushing Competitors

In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...
adexchanger

OpenX Open Audience

OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this ...
Morningstar

OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory

The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and message retention. OpenX Technologies, Inc., one of the world’s leading omnichannel ...