When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

According to the Ascend2 and Dun & Bradstreet NetProspex's report “Email Marketing Trends, B2B Benchmarks for 2015” marketers can leverage the Email marketing channel to engage with customers in ...

Most website publishers are in business to disseminate content. They earn money from selling space on their sites to advertisers. For Snipermail.com, the content isn't very rich and the company isn't ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

Learn what an email blast is, how it differs from spam, and the best practices for businesses to improve deliverability and conversions..

Building your mailing list and continuously adding new prospects is essential to the success of any marketing strategy. Once mailing lists are established, the next challenge for marketers is to ...