When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Ultimately, it’s all about trust. If you are using best practices and doing opt-in email, your customers have given you an invaluable asset: the right to send them email. When that “From” field ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, "We should make ours look more like this." So they analyze its layout and format ...