Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

The Drum editor Gordon Young recently took a look at the Public Relations Society of America's plans to redefine the meaning of PR. Here, Gerard F. Corbett, chair and chief executive officer of the ...

The landscape of rapidly changing media relevancy paired with dwindling traditional retail longevity continues to shift radically. For brands looking to bolster their exposure and profits, current ...

IT can be said that the practice of public relations is one of the oldest in the world. Although it was not until the early 1900s when systematic and organized PR was said to have begun, leaders, ...

Last week, New York Times advertising reporter Stuart Elliott broke the story about the Public Relations Society of America’s project to update the definition of PR in an entertaining column titled ...

We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as ...

Public relations (PR) has always been hard to define. Even the Public Relations Society of America (PRSA) goes through periods of redefining the term. It’s been nearly a decade since they officially ...