Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency ...

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...