Routine website tracking tools are rapidly becoming one of the most significant sources of privacy liability for businesses today. Common website tracking technologies such as advertising pixels, ...

An investigation by The Markup found that pixel collects data from many students using other websites, including high schoolers who sign up for financial aid and college testing. Then the code shares ...

An investigation by The Markup found that some tax-filing websites using pixel code shared its users’ financial information with Facebook. Most websites have code running in the background to help the ...

New Orleans-based LCMC Health and Shreveport, La.-based Willis-Knighton Health System have been accused of using a tracking code in their websites that shares sensitive patient data without patients’ ...

Healthcare startups are scrambling to reassess how their websites and apps are built, and how third parties may, inadvertently or not, be putting patients’ protected health information at risk. In ...

Two of the biggest hospital networks in Louisiana have been hit by class-action lawsuits alleging their websites used a tracking code that shared sensitive patient information with Facebook and ...

Class action lawsuits filed by Herman Herman & Katz allege that Meta Pixel code potentially analyzed, gathered and shared the sensitive medical data of hundreds of thousands of patients across the ...

If you have a website for your business and you’re wondering how well your ads are reaching prospective customers, you’ll probably want to be able to measure that to make sure that the money you’ve ...

Readers of this blog are aware of the barrage of California Invasion of Privacy (“CIPA”) claims brought against online companies. Recently, an unfavorable ...

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

Online tracking tools such as pixels are moving to the forefront of the debate about healthcare policy. Last month, the American Hospital Association and several allies in Texas sued the U.S. Health ...