Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

A Redseer report highlights how programmatic dominance, platform consolidation, and privacy-led shifts are transforming ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (6th November, 2025) announced a programmatic partnership with RZK Digital, Brazil’s largest digital media ...

New analysis shows programmatic dominance, walled-garden control and AI-privacy shifts reshaping US$740-780bn market.

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to ...

We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding all expectations for adoption. But to be clear, the buzz was about ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

When you buy programmatic through an open exchange, cheap high-volume inventory only exists in one place. The long tail of ...

In an age of digital and/or virtual media, there is nothing more physical than so-called brick-and-mortar, so it's ironic that most of the action in the burgeoning retail media marketplace is "on-site ...