The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...

"Throughout the region we have had some phenomenal quarter-on-quarter growth," Matt Von der Muhll, managing director for SpotXchange Asia Pacific, told Campaign Asia-Pacific. "The reason for that is ...

Sponsored by The Trade Desk, the two categories will recognise the Asia-Pacific Trading Desk of the Year and the Asia-Pacific Trading Person of the Year. Unlike the other 'People' categories in Agency ...

Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and ...

As part of the breakout sessions on the first day of sessions at the 4A‘s “Transformation LA” conference, agency trading desks and their competitors gathered on stage for a frank discussion on the use ...

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...