“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The integrity of the programmatic media buying ecosystem has been a ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

It’s only five years since but a quarter of the global advertising ecosystem thought programmatic advertising was of any importance at all. Today it has become a marketing technology that more than a ...

When mobile programmatic works well, it not only targets the right audience, but even optimizes campaigns against specific behaviors that only occur within the context of sophisticated apps. Scotts ...