At the start of every new year, many of us think about how to make our lives better going forward. Perhaps we want to lose weight or stop drinking or stay off of our cell phones. If only we had more ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

Forbes contributors publish independent expert analyses and insights. Alison Escalante M.D. covers neurodiversity, pediatrics and parenting. In our never-ending search for happiness, researchers have ...

People who can delay gratification and master their impulses thrive in life. And experts say that you can learn skills to rein in bad habits. By Christina Caron We tend to respect and even idolize ...

These are comments I might get when people learn about my lifestyle. I’m one of those annoying people who eat lots of fruits and vegetables, exercise five times a week, save a portion of their salary, ...

Self-control has long been regarded as one of the strongest predictors of success. Most of us can picture that colleague who never misses a deadline, volunteers for extra projects and keeps everything ...

Out-of-control behavior by CEOs and other powerful people constantly makes headlines -- so much so that some might consider impulsivity a pathway to power. New research finds that having self-control ...

So much of our lives are affected by our ability (or inability) to reach a goal. Whatever the plan may be, willpower, self-control, and motivation are at the forefront. Yet, too often, we pressure ...