Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

New logo designs always face scrutiny, especially when it comes to sports teams. Fans can be particularly territorial about ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

The 1999 Mazda MX-5 makes a great anniversary present, as it marked the Miata's 10th birthday and brought some subtle but welcome changes over first-gen models. The 1999 Miata said goodbye to popup ...