TikToker Elizabeth Varga (@elizabethgracevarga) posts a video of a simple hack anyone can do after a shopping haul. Instead of throwing out the plastic packaging your toilet paper and other goods come ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Many factors determine the success of a global product launch and packaging is definitely one of them. If you want to improve the packaging of your products, you may need to buy turntable wrapping ...

The issue of reducing packaging has become increasingly important in recent years as we strive to reduce our environmental impact while still managing to save money. From single-use plastics to ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

Look at any label on a household product, from laundry detergent to dish soap to shampoo, and you’ll see that most are 80% water. Across billions of units, shipped around the world, that adds up to a ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...