To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Between 50 and 90 percent of the time, strategy failure is due to issues in execution. Given the vast resources companies invest in formulating strategies, this is a disheartening statistic. However, ...

There is plenty of advice in the air as the Defense Department prepares its latest National Defense Strategy, the report formerly known as the Quadrennial Defense Review. Most of the advice concerns ...

Engaging middle management in strategy formulation serves a dual purpose: enhancing strategy efficacy and acting as a crucible for enterprise-level succession planning. In the complex, rapidly ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

MOST organisations whose years follow the Gregorian Calendar are now in their last quarter of the year. This is a very critical period where the organisations look back on the journey travelled during ...

As mankind enters into the 21st century, the inevitable march of globalization and its concomitant demand of free trade is indeed a development that most countries have more wholeheartedly accepted ...

A better approach is to identify, as a starting point in the strategy formulation process, the best fit between competitive opportunities and existing (or easy reach) resources and competencies. In ...

There is widespread dissatisfaction with the existing strategy formulation process and resulting documents because of their perceived lack of prioritization and the disconnect between goals and ...