Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, ...

Modelo Brings the “Best Seat in the House” to Fútbol Fans Everywhere After activating around the sport for over 30 years, ...

In April 2024, Salvador Gutierrez got a big surprise. The Oxnard, California-based food vendor, who made his living selling sweet drinks called Agua Frescas, received a new customized street cart and ...

This Dry January, there will be new non-alcoholic options to pick from in the beer aisle, including from America’s most popular brand. Modelo, the top-selling beer in the United States, is expanding ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...