Google this week launched an API intended to enhance the company’s URL shortener. The company rolled out the Google URL shortener in September, but it lacked an API to integrate the shortener into ...

External developers can now integrate Google’s Goo.gl URL shortening service into their websites and online applications through a just-released API (application programming interface). In addition to ...

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When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.