User testing is the most effective way to find out if your product will succeed when it gets to market. Physically sitting down with users and watching them navigate your product, service, or site can ...

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

In business, launching a new technology, process, or system without testing is like flying a plane without checking if it can land. The result? Costly failures, frustrated employees, and operational ...

User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

Editor’s Note: Brenden Mulligan is a co-founder and designer at Cluster, and previously created Onesheet, MorningPics, ArtistData, and others. Find him on Twitter @mulligan. At Cluster, we’re big fans ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

Software has become more granular. Not just in terms of components, de-coupled services, containers and the way we separate parallel programming streams, but also in terms of process. More ...