This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people. Threads is the Big Bang Theory of social media.

Threads, Meta’s Twitter/X competitor and the company’s first bet on decentralized social media, is now making it easier for users to control their Threads experience. After launching a customizable ...

Earlier this month, Meta launched Threads, a new text-based social media platform. It’s the latest in a parade of social media apps vying to replace Twitter, which some nonprofits quit after ...

People are still using Threads! And according to the man in charge, the numbers are actually getting bigger. On Tuesday, Meta CEO Mark Zuckerberg took to Threads to share an update on the platform's ...

Katelyn is a reporter with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

X, formerly known as Twitter, is seeing user growth slow to a crawl since Tesla and SpaceX CEO Elon Musk bought the social media platform for a staggering $44 billion in mid-2022. X's daily active ...

At long last, brands on Threads can buy ads. Well, a small group of brands, anyway. Almost a year and a half after Threads first hit the internet in July 2023, Meta is finally starting to flirt with ...

Earlier in May 2026, DoubleVerify announced AI-powered pre-screen content controls for ads on Meta’s Threads feed, allowing advertisers to block unsuitable content before impressions are served and ...

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people. Meanwhile, Big Bang Theory delivered ...