Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

New capability enables secure deployment of React web applications within Lifebit’s Trusted Research Environment for ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

Games commerce company Xsolla has partnered with data platform AppsFlyer for better web shop analytics and ad tracking. The partnership is focused on offering game developers insights and “simplified" ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Microsoft Corp. unveiled a slew of updates to the Azure cloud platform at its online Build 2022 developer conference today, with new capabilities for cloud-native applications, big data, hybrid cloud ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

When Microsoft launched its Office Web Apps back in June, the most logical reaction was a simple, “What took you so long?” Competitors such as Google Docs and Zoho proved long ago that it’s possible ...