Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Last year was a rollercoaster ride for the Big Tech and AI ...

From every end starts a new beginning. This is what comes to my mind when I think of the approaching third-party cookie deprecation. Companies now have to significantly reinvent their data management ...

Data visualization veterans Ellie Fields and Jeffrey Heer are launching Ridge AI from stealth with $2.6M from Madrona and ...

Explore the best data analytics tools for enterprises in 2026 that harness AI and advanced analytics to improve data-driven decision-making. Uncover key features, pricing, and ideal use cases to boost ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Doubles company coverage of Bloomberg’s {ALTD<GO>} and empowers Bloomberg Terminal clients to generate deeper insights and make more informed investment decisions using alternative data Bloomberg ...

Here’s what you need to know about the enterprise resource planning (ERP) vendor’s latest product and company news.

Data analytics-based approach is the new frontier in improving the quality of healthcare while reducing cost. Studies have shown that data analytics are transforming the healthcare marketplace to ...