Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors ...

Higher education websites have the arduous task of serving a large number of audiences who are all seeking different things. How do we know the website’s design and information architecture is working ...

Web logs, also known as access logs, contain information about every visit to every site on a given server. These are analyzed by Angelfish to provide web log analytics. The logs themselves can also ...

SolarWinds, an IT management software company based in Austin, Texas, today said it will acquire cloud-based log monitoring and log analytics software provider, Loggly. Terms of the deal were not ...

The latest Emetrics Summits (June 2004) in Santa Barbara and London included an annual session called the Top Ten Web Analytics Problems. The attendees gathered into groups to discuss what was ...