If you already use Website Optimizer within your AdWords account, you can continue to do so. The data and tool will remain in your AdWords account and can continue to be used there for the foreseeable ...

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

The service lets users post varying iterations of a given Web page and track which versions are the most successful One Seattle company using a new site optimization service from Google, introduced in ...

In a nutshell, without a CMS integration, you would need to insert snippets of JavaScript code provided by Google into your pages. If your CMS of choice integrates with Google Website Optimizer, there ...

Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web ...

If you’re a Google Website Optimizer user like me, you likely received an email last week indicating that the free Google testing tool was being discontinued. While at first I was disappointed by this ...

Google made its Website Optimizer tool free for anyone who wants to run conversion, design and multivariate tests on their landing pages, and some in the search community have voiced concerns about ...