Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Adding to its already enormous toolbox, Google today launches Google Website Optimizer, a product designed to help Web site owners test drive different landing pages in order to determine which ...

If you’re a Google Website Optimizer user like me, you likely received an email last week indicating that the free Google testing tool was being discontinued. While at first I was disappointed by this ...

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