You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Nextdoor, a neighborhood network provider, has launched Conversion API (CAPI) to help companies maximize ad performance, both online and offline. Nextdoor's new Conversion API will expand and improve ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party ...

Google has launched an alpha version of cross-channel conversion reporting in its Analytics Data API, enabling programmatic access to paid and organic performance data. The update mirrors the ...

Outcomes are No. 1 on Netflix. On Wednesday, Netflix became the latest streamer to unveil a conversion API to help buyers track whether their ads are actually driving actions. As for Netflix, it wants ...

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers and its ads page to introduce ChatGPT Ads experiences including advformat, ...