Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Baseball star Pete Alonso rips open a pack of cards as ...

There are plenty of options for buying and selling products online, so any platform needs to find a way to differentiate itself. Whatnot takes another angle, harnessing the success of the popular live ...

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

Editor’s note: this article was updated after publishing to include a comment from Whatnot. It was added in its entirety to the revised version. The Hobby is facing a major test today as an ...

As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Whatnot closed a fresh $265 million Series E round at a roughly $5 billion valuation. CEO Grant LaFontaine plans to use the funds to add new features for sellers and enter new countries. Whatnot is ...

The start-up is among the biggest names in a fast-growing part of e-commerce that is effectively a kind of QVC for the TikTok era. By Michael J. de la Merced For a growing number of online shoppers, ...

Funko Pops. You’ve probably noticed them at your local GameStop, Hot Topic or spread out all over your co-worker’s desk. These lil’ vinyl figurines and their big ol’ heads have taken over retail ...