Google announced that its Google Analytics Data Export API beta is now available. What this means is that Google is enabling developers to extend Google Analytics in new and creative ways by providing ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

YouTube today announced a significant increase to courtesy Data API limits, which regulate how many videos app developers can upload and how many read and write operations their apps can perform.

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

Creating video content takes time and budget, so understanding how it performs is critical. YouTube’s native analytics in YouTube Studio are robust, but they’re locked behind account access. That can ...