WTF is the YouTube hype button, and why should you care as a content creator?

YouTube’s 2026 landscape is being reshaped by major algorithm updates, monetization reforms, and new discovery tools like the Hype button. Creators are shifting strategies to focus on viewer ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. YouTube's new "Play something" button shows random videos based on your preferences. The feature appears in the lower right ...

YouTube is testing a merged thumbs-down option on Shorts that combines “Dislike” and “Not interested.” The new thumbs-down button is being moved behind the three-dot menu for the test. YouTube says ...

Unless you pay $13.99 per month for YouTube Premium, you'll have to deal with ads when you watch videos on YouTube. Thankfully, skipping the ads has always been easy, but over the past few days, ...

YouTube creators often implore their viewers to ‘smash that Like button,’ believing its feedback to be vital to their future success on the algorithm-driven platform. But a new study from the Mozilla ...

A new dawn is now on YouTube where it is pushing more ads for Free users to watch on the platform, and this is now heavily felt by basic accounts as the 'skip' button is now hidden away by the company ...

Chethan is a reporter at Android Police, focusing on the news coverage for the site. He has covered tech for over a decade for multiple publications, including Times Internet, Guiding Tech, Android ...

YouTube is adding a new button that will allow viewers to hide end screens. The feature will only hide the end screens for the current video you’re watching. On desktop, you’ll no longer see a ...