An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

HUMAN Security’s MRC-accredited Viewability Measurement Solution sets a new standard for viewability by delivering clear, IVT ...

The answer to that question increasingly points toward pDOOH, bought directly and transparently from owners who have skin in ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD.

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As ...