Entrepreneurs Being Entrepreneurs. on Instagram: "Most businesses copy what competitors already do well, which only leads to sameness. Playing that game makes you slightly better, but never different. The real advantage comes from flipping the lens and studying where competitors are weak. The gaps they ignore, the frustrations customers accept, and the problems no one wants to fix are where true innovation lives. As Rory Sutherland explains, differentiation isn’t about doing the same thing bette